General Rice

Qureshi Ventures a company formed in Lahore in 2008. With the concept of joint ventures , Qureshi Ventures formed General Rice which operates with a rice mill and a trading office, and is specialised in the trading, export and processing of all types of Pakistani rice .(such as Super Basmati, Basmati 385,PK 386, Basmati D 98, IRRI 9, IRRI 6 etc ).

Extremely delicate raw materials are processed in the General rice processing mill, therefore the processes used are technologically very advanced, and their personnel highly specialised. These are indispensable conditions to ensure that the quality of the rice that come from General Rice is of the highest level to meet the top requirements.

At General Rice we believe it is our responsibility to ensure everyone who uses our products and services an extremely high quality standard of production, and to make an ongoing effort to guarantee reasonable prices, as well as to carry out our Clients' orders accurately and without delays.

We are committed to making a contribution to the community we live and work in, striving every day to create better products, with greater care, both from the standpoint of hygiene and the microbiological profile.
This is the philosophy that we strive daily to pursue to serve our Clients with respect, which has made General Rice the respective firm in Pakistan in the sector of rice, with exports throughout the world: ready to welcome the new and increasingly important opportunities that the world markets offer in the new millennium..